What Amazon tells you, and what it doesn't

Over the 30 days ending 2026-08-03, Marleigh & Rowe sold 593 units for $26,907.89. That is the figure most reports lead with, and it is easy to read it as an answer to “how is the business doing.” It only answers one quarter of that question. Amazon puts four numbers in front of a seller — sales, revenue, payout and profit — and none of the four means the same thing as any other.

Sales and revenue are one number, wearing two names

Amazon’s own Business Reports call this figure “Ordered product sales.” This dashboard calls it Revenue. They are the same arithmetic under two labels: what a buyer was charged for the product itself, counted the moment the order was placed — not when it shipped, and not reduced for a cancellation that has not happened yet. Nothing is gained or lost moving between the two names. The two that actually diverge from this one, and from each other, are next.

Payout: the number this app does not show you

Amazon also pays this account, by deposit, on a schedule of its own — later than the sale, and for less than revenue, because that deposit nets out every fee, can hold back a reserve, and bundles many orders into one transfer that no longer says which sale paid for what. This dashboard does not attempt to reconstruct that number. Doing it honestly needs Amazon’s own settlement reports, and this app does not ingest them — so payout is not a missing feature quietly showing zero. It is a figure the app deliberately does not claim to know.

Profit is the fourth number, and it isn’t any of the above

Sales, revenue and payout are all versions of money coming in. Profit is what a sale actually leaves behind once everything that goes out against it — Amazon’s own fees, what the product cost to land, and what it cost to advertise — is subtracted. Amazon reports none of that walk for you. The rest of this course builds it, one deduction at a time: fees next, then landed cost, then advertising, arriving at what Marleigh & Rowe actually kept — $11,531.39 of the $26,907.89 it started with.

Every dollar, falling away

Here is that whole walk at once: revenue as a full bar, then every cost falling away in the order Amazon actually takes it, down to what Marleigh & Rowe kept. Select a bar, or a row below it, for what that step is.