Skumetrica Academy

Read every number the way the app means it

Nine short lessons, worked through one real account — Marleigh & Rowe, a demo seller whose figures are frozen and quoted here exactly as the app itself computes them. No lesson asks you to take a definition on faith: every figure below is the one the app shows.

1 What Amazon tells you, and what it doesn't Sales, revenue, payout and profit look like the same figure until you watch each one move on its own. sales, revenue, payout and profit are four different numbers 2 What a sale is actually worth Two Amazon fees come out of every order before you see a cent of it, and revenue is counted the moment the order is placed, not when the fee lands. referral and FBA fees; revenue is counted order-side 3 What your goods cost you Landed cost is what a unit cost to reach the shelf it sold from, in the currency you actually paid in — and it is different in every marketplace. landed cost, per marketplace, in the currency you buy in 4 Contribution, the first honest number After fees, cost of goods and advertising, what is left is what one unit actually leaves behind for the business to run on. what one unit leaves behind after everything variable 5 The bar The business's required profit, decided once and applied to every product the same way, so "did it make money" stops being the question that matters. the business's required profit, and why zero is the wrong comparison 6 Advertising against the bar Break-even ACoS is where a campaign stops losing money; target ACoS is where it starts clearing the bar, and the gap between them is the number worth deciding on. ACoS, then break-even ACoS, then target ACoS 7 Money you're owed Returns, reimbursements, recovered fees and Amazon's own fee changes all move money back to you after the sale, and most sellers never go looking for it. returns, reimbursements, recovery, fee changes 8 Stock is money standing still Every unit sitting in FBA is cash you already spent and can't spend again until it sells, so how long it sits matters as much as whether it sells at all. days of cover, sell-through, restock 9 Reading Claude's Conclusions Every reading cites the facts it drew on rather than asserting a conclusion, and a figure it can't point back to one of them is refused before it is ever shown. why it cites facts and never types a digit 10 Asking well Ask Claude answers a question worth one of the ten a month it allows by naming one figure this account's own tools can look up — and checks the answer the identical way the rest of this course is checked. what makes a question worth asking, and how to read what comes back

Reference

What each screen shows, and every term it uses — held to what the app actually renders. A page below links through once it is written; the rest read “Coming shortly” the same way an unwritten lesson does, rather than pointing at a page that is not there yet.

Advertising What the ads cost, what they brought back, and — the question everything on this page is arranged to answer — whether that spend is paying for itself. Ask Claude A plain question about this account's own figures, answered by Ask Claude from the same tools every other page here reads — never a guess, and never a number it invented — with a chart where one earns its place. Ten a month, included on every + Claude plan; the two tiles below are the allowance, not a business figure. Billing What this account actually pays, why the price is what it is, and how close its own order volume sits to the next tier — measured from the account's own orders, the same way the rest of the dashboard counts them, rather than anything metered separately. Amazon connection Whether this account's connection to Amazon is actually working, region by region, and when it was last proven good — separately from whether the credentials were merely entered. Contribution Which of these products is actually worth selling, once every cost against it — fees, cost of goods and advertising — is counted. What we found What this account's own data already holds that Amazon has never shown a seller directly — and how much of it has arrived so far. Geography Where orders actually ship, by country, state or province and city. Overview How the business is doing right now, and over the period you choose — today, the trend, and how each product and marketplace is contributing to it. Inventory Where the stock physically is, how long it will last at the rate it is selling, and what Amazon recommends sending where. Products Performance for every ASIN that sold in the period — revenue, units, traffic and conversion, side by side. Profit What buyers paid, and what is left of it once Amazon's fees — and, once configured, cost of goods and advertising — are taken out. Recovery What Amazon may owe this seller — stock lost or damaged and never reimbursed, refunds nothing came back for, and fees charged above what the same product paid the same day — with the evidence to raise a case before the claim window closes. Returns How much comes back, why, and what it actually costs once the refund, the fees and any stock written off are all counted. Settings What one unit costs you landed, and what each product has to earn for the business to be worth running — the two figures nobody hands you. Amazon's own reports never carry either one, so every margin, every Contribution verdict and the ACoS target on Advertising are only as true as what is typed in here. Leave this page blank and the app can still say a number is positive; it can never say it is enough. Traffic How many shoppers reached each listing, from which device, and how many of those visits turned into a sale.