Reference
Geography
Where orders actually ship, by country, state or province and city.
Canada
One of this account's top three destination countries by revenue in the period — the tile is named for whichever countries actually rank there, so the name itself is data, not a fixed label.
Good: Not a figure to judge on its own — the percentage-of-revenue pill beneath it is the reading, and it is a share of the whole rather than a target.
From: by_country() in public/inc/metrics.php, ranked by revenue; this tile shows whichever country lands in that rank.
City
The shipping city an order or group of orders is going to.
Good: Not a figure — an identifier for the revenue and orders shown beside it.
From: by_city()['city'] in public/inc/metrics.php, from orders.ship_city.
Orders
How many distinct orders shipped to that state or city in the period.
Good: Read alongside Revenue and Units to judge basket size in that region, not on its own.
From: by_geography() / by_city() in public/inc/metrics.php: COUNT(DISTINCT amazon_order_id).
Region
A country-and-state (or province) combination outside the United States, in the "Outside the United States" table.
Good: Not a figure — an identifier for the revenue beside it.
From: built in public/geography.php from by_geography()['country'] and ['state'] where country is not US.
Regions reached
How many distinct states or provinces had at least one order ship to them in the period, across every country.
Good: A count, not a target — watched against the account's own trend as new markets open, and separate from how many are actually listed in the table below, which is capped at 200 rows.
From: geography_region_count() in public/inc/metrics.php: a count of distinct country/state combinations, taken before any row limit is applied.
Revenue
What buyers paid for orders shipping to that country, state or city, converted to USD.
Good: Compare across rows in the same table — they are ranked by this figure — rather than against a fixed number.
From: by_geography() / by_country() / by_city() in public/inc/metrics.php: order-side revenue, item price less promotional discount.
Share
What portion of the country's total revenue this state accounts for.
Good: The denominator is the country total from by_country(), not the sum of the states listed on screen, so the percentages stay correct even where the smallest states are cut off by the row limit.
From: computed in public/geography.php: that state's revenue ÷ the US country total from by_country().
State
The US state or territory an order shipped to, normalised to its two-letter code. Orders with no state on file are grouped under "Unspecified" rather than dropped.
Good: Not a figure — an identifier for the row.
From: by_geography()['state'] in public/inc/metrics.php, from orders.ship_state, normalised against a fixed name-to-code table in public/geography.php.
United Kingdom
One of this account's top three destination countries by revenue in the period — the tile is named for whichever countries actually rank there, so the name itself is data, not a fixed label.
Good: Not a figure to judge on its own — the percentage-of-revenue pill beneath it is the reading, and it is a share of the whole rather than a target.
From: by_country() in public/inc/metrics.php, ranked by revenue; this tile shows whichever country lands in that rank.
United States
One of this account's top three destination countries by revenue in the period — the tile is named for whichever countries actually rank there, so the name itself is data, not a fixed label.
Good: Not a figure to judge on its own — the percentage-of-revenue pill beneath it is the reading, and it is a share of the whole rather than a target.
From: by_country() in public/inc/metrics.php, ranked by revenue; this tile shows whichever country lands in that rank.
Units
How many units shipped to that state in the period.
Good: Read alongside Revenue and Orders to see basket size by region, not on its own.
From: by_geography()['units'] in public/inc/metrics.php: SUM(orders.quantity).