Reference
Products
Performance for every ASIN that sold in the period — revenue, units, traffic and conversion, side by side.
Buy Box
The share of this product's sessions where its own listing was the one shown by default, rather than a competing offer on the same listing.
Good: Losing the Buy Box for part of the time means Amazon showed a competitor's offer instead for that share of visits — there is no fixed "good" percentage, since it depends on how much competition exists on that listing.
From: traffic_by_asin()['buy_box'] in public/inc/metrics.php, from Amazon's own Sales & Traffic report.
Conv. by orders
The order-based conversion rate for one product, shown on its own summary card — the same figure the "Conv. orders" table column shows lower down the page.
Good: Read beside Conv. by units; the gap between the two is basket size.
From: traffic_by_asin()['conversion_orders'] in public/inc/metrics.php.
Conv. by units
The unit-based conversion rate for one product, shown on its own summary card — the same figure the "Conv. units" table column shows lower down the page.
Good: Usually close to Conv. by orders; a widening gap says customers are buying multiples per order.
From: traffic_by_asin()['conversion'] in public/inc/metrics.php.
Conv. orders
The order-based conversion rate in the full products table — how many sessions turned into an order, counted once no matter how many of that item the order contained.
Good: Read beside Conv. units, not alone.
From: traffic_by_asin()['conversion_orders'].
Conv. units
The unit-based conversion rate in the full products table — how many sessions resulted in at least one unit sold.
Good: Read beside Conv. orders, not alone.
From: traffic_by_asin()['conversion'].
Orders
How many distinct orders this product appeared in during the period.
Good: Watched alongside units — an order count close to units means most orders are for a single unit.
From: by_product()['orders'] in public/inc/metrics.php, a count of distinct amazon_order_id values.
Page views
How many times this product's listing page was viewed — Amazon counts repeat views in the same session, so this is usually higher than Sessions.
Good: A volume figure, read alongside Sessions and conversion rather than on its own.
From: traffic_by_asin()['page_views'].
Product
The listing this row is about.
Good: Not a figure.
From: the product catalogue, joined by ASIN.
Promos
The total value of promotional discounts applied to this product's orders in the period.
Good: Whether spending on promotions is worthwhile is a strategy decision for the business, not something this figure judges on its own.
From: by_product()['promos'] in public/inc/metrics.php, summed from orders.item_promo_discount.
Rank
Amazon's Best Sellers Rank for this product within its category.
Good: A smaller number is a better-selling position within that category — but ranks are not comparable across different categories.
From: products.sales_rank, as last recorded by the catalogue sync.
Revenue
What buyers paid for this product in the period, converted to USD.
Good: Compare against the same product's own prior period — see vs prior.
From: by_product()['revenue'] in public/inc/metrics.php.
Sessions
How many visits this product's listing received.
Good: A volume figure — read alongside conversion rate.
From: traffic_by_asin()['sessions'].
Share
What portion of the page's total revenue this product accounts for.
Good: Shares across the table add to 100%; read one beside the others.
From: this product's revenue divided by the total across all products shown.
Units
How many units of this product were ordered.
Good: Compare with revenue to see whether growth is coming from price or from volume.
From: by_product()['units'].
vs prior
How this product's revenue compares with the period of the same length right before it.
Good: The badge itself carries the direction and size of the change — there is no fixed target, only the product's own trend.
From: delta() applied to by_product() for the current and previous ranges.